Make it magic.
Orlando Magic now officially has their 2025 season schedule, and this season is most anticipated based off their most recent playoff appearance. To rally up the fans the franchise has moved away from its 2020 slogan “Magic Together” to “Make it Magic”. As they describe it: The new marketing slogan describes everything the Magic do on and off the court. It is a statement of the entertainment they provide on the court and the service that comes off it. I assisted with these social media posts, which helped showcase my creative design skills and ability to engage an audience.
staying within the brand guidelines is a must. this ensures a consistent, memorable identity. this is what keeps the franchise UNIQUELY RECOGNIZABLE.
experience the magic.
social media marketing helped fans never miss the magic. Fans are able to keep up with their favorite players and purchase tickets directly within the a app.
Rebrand soon?
With the new updated slogan, the fans have eyes on a total rebrand. There has been much disdain over the current logo, wordmakring and font. Many fans would even like to see the team revert back to some of its original lettering with the Star in place one the A. Although going completely back to the original branding wouldn’t be possible, it provides enough feedback to help me test new ideas for the teams look.
The current jersey design has been around since 2009. To make any changes wouldn’t be this season, you're looking at years of development. This would also require new marketing strategies in the preseason with players and coaches showing off the new logo and merch. Im excited to see what lies ahead, with every project I aim to outdo myself each and every time.
