Introduced to Japan more than 1,000 years ago, yuzu fruit tastes like a cross between an orange, a grapefruit AND a lemon! This fun combination inspired Yuzu Skincare; a cheeky, fun brand that was designed to help you safely and effectively take care of your skin. And with the help of fruit of course! Citrus fruits provide a number of nutrients and antioxidants that can do wonders for your skin. Packed with vitamin C and other essential minerals, these fruits offer a range of benefits that can help rejuvenate, brighten and nourish your skin. The goal was to help build the brand by picking logo designs, color schemes, and defining the company’s personality. Case studies and beauty tips were part of the content strategy, bringing insight our audience and building trust in the brand. Learning about the product was a huge part in the design process.